The financial aid described below is aimed at supporting Luxembourg companies that are economically involved in export activities with the intention to prosper internationally.

Financial aid intends to encourage business development projects that the beneficiary would not be able to realise or could only reach in a limited or different way without any aid.

This financial support is regulated by Office du Ducroire’s law of the 04th of December 2019 and complies with European regulations on public aid for exports, in particular the “De Minimis Regulation“. The maximum amount for each individual company is €300.000 over a rolling three-year period.

The applying company must indicate on the application form whether it is linked to one or more other companies. All the mentioned companies are considered as a single undertaking.

The company is required to keep record of the financial aid it has been given under the De Minimis Regulation indicating the dates on which the aid and the amount were received.

Eligible companies

All Luxembourg companies carrying out an economic activity involving export are eligible, with the exception of the following sectors :

Excluded sectors and activities:

  • Financial (banking, insurance, trustees, chartered accountants and auditors of companies and investment funds) with the exception of Fintech
  • Real estate promotion
  • Culture including art galleries, whose principal purpose is not commercial
  • Tourism
  • Training
  • Primary production of agricultural products, fishing or any other activity related to the production, processing or marketing of the products listed in annex 1 of the Treaty of the EU
  • Extraction of the most polluting fossil fuels, in particular shale gas and coal
  • Interim work
  • NPO – Nonprofit organization
  • EIG – Economic interest group

General scheme :

Eligibility conditions:

Be a Luxembourg company economically engaged in export activities.

  • Have a valid business permit and all other permits that are legally required to carry out its activity.
  • Exist for at least 3 years (if this is not the case, consult the scheme for young and/or micro-companies “YMC”).
  • Be a financially company i.e., have positive equity and adequate liquidity to finance activities in profitable means.
  • Have at least 2 employees (if this is not the case, consult the scheme for young and/or micro-companies “YMC”).
  • Represent a substantial added value for the Luxembourg economy.

 

 

Examples of indicators that reflects a company’s added value for the Luxembourg economy:

  • Company development: total growth and export turnover and number of employees
  • Positive development prospectives
  • Business activity carried out in Luxembourg (production, processing, sales, marketing, research and development, operating with Luxembourg subcontractors, etc.)
  • Luxembourg visibility of the company

Scheme for young and/or micro-companies “YMC”

The annual ceiling for all types of aid for YMC is €10,000.

Companies whose products/services are not ready to be sold are not eligible

Classification under the “YMC” scheme (criteria non-accumulative) :

Are automatically classified under “YMC”:  Start-ups, SARL-S and companies employing less than two employees

With the first request the Copel classifies the company under the “General” or “YMC” scheme.

Based on the information gathered, the COPEL has the right to reclassify a company from the General to the YMC scheme.

If the following conditions are met a company classified under the YMC can ask to be reevaluated:

  • be a financially healthy company i.e., have positive equity and adequate liquidity to finance activities in profitable means
  • have at least 2 employees
  • demonstrate real growth in turnover
  • represent a substantial added value for the Luxembourg economy (see examples of indicators).

The company must provide a detailed presentation showcasing the following points:

  • a description of the company’s business activities, any changes to its articles of association, its growth prospects, and any other documents relevant to the analysis
  • a CCSS certificate confirming the current number of employees
  • full annual accounts for N-2 and N-1 (balance sheets, profit and loss accounts and notes).

Eligible costs

 

All types of external costs may be eligible that relate to the supply of goods or services incurred by the exporting company to promote its products and services, with exception of the following costs:

Examples of non-eligible costs:

  • Accommodation
  • Travel
  • Catering
  • Internal costs (e.g. staff costs)
  • Supplies
  • Printing
  • Fuel
  • Re-billing between companies linked with the requesting company
  • All projects already subsidised by another national and international institution
  • Promotional gadgets
  • Creation of the corporate identity and corporate image of the company
  • Design and translation costs related to product packaging and labeling
  • Design and translation of user manuals
  • Website design and e-commerce (consult the SME Packages – Digital programm)
  • Training
  • Membership fees
  • Agent commission
  • Various taxes

Invoices relating to eligible costs must be drawn up in the name of the company receiving the financial aid by specialised external service providers.

A single project cannot include other State aid for the same costs.

Type of support:

  • Flyers
  • Brochures
  • Film/video
  • Film/video in virtual reality

Maximum support: 50%

Annual ceiling: €10,000

Type of support:

  • Flyers
  • Brochures
  • Web page and e-commerce

Eligible languages: all languages are eligible, except Luxembourgish

Maximum support: 50%

Annual ceiling: €10,000

The opening of a pop-up showroom can, under certain conditions, be assimilated to a fair participation.

Conditions:

Fair / show / seminar / conference :

  • Physical attendance or virtual participation as an exhibitor or speaker
  • Registration in the official exhibitor’s list

Pop-up showroom:

  • Target: foreign professionals (no retail business)
  • Time period limited to 6 months
  • Displayed products/services are created in Luxembourg or represent an added value for the Luxembourg economy.

Eligible expenses:

Fair / show / seminar / conference :

  • Space rental (maximum 100sqm)
  • Booth design, construction and layout
  • Registration in the official catalogue of the exhibition
  • Technical basic connections (e.g. connection to water, electricity supply)
  • Shipping of exhibition material not intended for sale and send back
  • Rental of multimedia equipment (maximum €1,000)
  • Insurance
  • Cleaning charges
  • 2 exhibitor passes for physical attendance
  • 20 visitor entry tickets
  • 2 professional hosts/hostesses
  • Communication costs related to the event

Pop-up showroom:

  • Rental of premises for max. 6 months
  • Office equipment (e.g. furniture)
  • Administrative costs excluding staff costs in a the broad sense

Maximum support:

  • 50% of the eligible costs for the first three participations/openings
  • 25% of eligible costs from the fourth participation/opening
  • 10% of eligible costs from the eleventh participation/opening
  • No support after the twentieth participation/opening

Annual ceiling: €40,000

Eligible types of support aimed to attract buyers abroad:

  • Specialized magazine
  • Catalogs
  • Drafting of press release
  • Sponsorship

Maximum support: 25%

Annual ceiling: €10,000

The purpose of the Copel aid is to support Luxembourg companies in their international prospecting efforts.

Are considered by Copel as eligible, the digital tools used by Luxembourg exporting companies to develop direct and personalised relationships with their customers and prospects, in order to promote their products and services internationally.

In this context, “Marketing Automation” must fulfill a function of digital promotional support promoting Luxembourg exports via lead generation, as part of a marketing campaign or an international project.

Eligible expenses aimed to attract buyers abroad :

– Digital marketing consultancy with a ceiling of €10,000/year, ie fees for studies and consulting services to define or improve a digital marketing strategy, including SEO advice.

– Prospect database abroad in the form of subscriptions or direct purchases. Examples: prospect data meeting GDPR requirements, professional services offered by social media (e.g. LinkedIn or others).

– Marketing automation tool allowing the simultaneous management of several online marketing campaigns, the increase in the percentage of customer retention thanks to an individualized contact follow-up, the quality control of databases used, in order to reach more prospects, the measurement of the performance and effectiveness of campaigns using specific dashboards and statistical reports.

– Online advertising, implementation of marketing campaigns and optimisation of the online presence (e.g. Google Adwords, online banners, press distribution services, search engine optimization (SEO), influencers, social media ads, landing page for a specific marketing campaign abroad).

Maximum support : 50%

Annual ceiling : €20,000

 

We also invite you to consult The all-in-one digital marketing guide for Luxembourg businesses to go international.

Eligible expenses:

Consultancy services (legal, tax, compliance) provided by third-party advisors required to the company to market a new product or service abroad, or an existing product or service on a new market.

Maximum support: 50%

Annual ceiling: €10,000

Eligible expenses:

Studies carried out by third-party advisors to the company to collect and analyse data on a new market or sector. The aim is to study customers, competitors and market dynamics in order to identify opportunities, mitigate risks and make informed business decisions.

Maximum support: 50%

Annual ceiling: €10,000

Eligible expenses:

Registration of brands or patents and certification deposits mandatory for the marketing of a product abroad, including translation and research costs.

Maximum support: 50%

Annual ceiling: €10,000

 

We invite you to consult the website of the ” Institut de la Propriété Intellectuelle Luxembourg ” (IPIL).

It has to be a prospecting entity opened by a Luxembourg company in order to develop the activity on a new market.

Condition:

Luxembourg company employing between 10 to 100 people.

Eligible expenses:

  • Office rent and rental charges
  • Furniture
  • Basic technical connections (e.g. water, electricity, etc.)
  • Multimedia and IT devices (maximum €5,000/year)
  • Administrative, legal and fiscal costs, including translations of administrative documents directly and exclusively linked to the opening of the prospecting entity

Non-eligible expenses:

  • Staff costs
  • Various taxes

Intervention: first year of operation; maximum 2 per year

Maximum support: 50%

Annual ceiling: €30,000

Unlike other financial supports granted by the ODL, this aid must be fully reimbursed in case the company wins the tender.

Condition:

The country must be new and the amount of the tender shall not exceed 25% of the company’s annual turnover.

Eligible expenses:

  • Travel expenses and accommodation costs to the concerned country
  • Costs for internal or external studies, as long as these studies have a direct link with the participation in the concerned call for tender
  • Fees for the purchase of the tender specifications

Intervention: maximum 2 per year

Maximum support: 50%

Annual ceiling: €30,000

Procedure

Submission of an application

The request must be sent before any costs are incurred, i.e. before the offer/order confirmation is signed and before the project begins.

Exception: In case of participating in a trade fair/seminar/conference abroad, the application must be submitted before the start date of the event, even if some costs have already been incurred.

The online form in French, German and English is available on the platform MyGuichet.lu.

https://guichet.public.lu/en/entreprises/financement-aides/regime-pme/aide-exportation-frais-promotion-exposition/aide-exportation.html

To access the MyGuichet.lu portal, the user needs:

  • a LuxTrust product or an eID (Luxembourg electronic identity card).
  • a national identification number (13 digit number)
  • a legal electronic signature
  • a certificate of authentification which allows to access to the State online aid applications
  • a professional space in MyGuichet.lu

Steps to follow :

  • complete the application form according to the instructions
  • check the data entered and confirm
  • sign the application form
  • add all the requested documents (balance sheets, organisational chart, quotation, registration form)
  • submit the application.

As soon as the application has been submitted, you will automatically receive an e-mail confirming that your application has been submitted.

Contact: Guichet.lu Helpdesk; phone: (+ 352) 247-82000

Documents to add to your application if you are applying for the first time:

  • Two recent and complete annual accounts (balance sheets, profit and loss accounts and annexes) or, if not available, a detailed business plan
  • Complete organisational chart, detailing the structure of the company with all the entities in the group at national and international level, controlled by the same entity or individual, their respective percentage in the holdings and their activities and relationships within the group
  • Current CCSS certificate showing the number of employees
  • Bank details (RIB)
  • Register of beneficial owners (current RBE).

For consecutive applications, please attach the most recent annual accounts and any amendments to the articles of association.

Additional explanations or documents may be requested when analysing the applications.

Response time

The Committee meets once a month to analyse complete applications.

The decision is communicated by e-mail.

If your application is accepted, you will receive a letter of commitment valid for 6 months. This validity can be extended on written request before the end of the validity of the commitment. In all your communications, please always quote the file number.

Incomplete applications are automatically closed after 90 calendar days. Rejected applications are closed at the end of the appeal period.

Request for reimbursement

The request for a reimbursement must be sent by e-mail or post within the validity of the commitment, including by the following documents :

  • paid invoices for eligible expenses
  • proof of payment (bank statements/debit notes)
  • order confirmation dated and signed.

The file number must be clearly indicated in the request for reimbursement.

If all the criteria are met, the eligible amount (determined based on invoices and proof of payment) will be reimbursed to the company’s Luxembourg bank account. Copel reserves the right to request a bank details statement (RIB).

An grant letter will then be sent by e-mail to confirm payment.

Appeal

A company might challenge a decision of ODL by introducing a legal appeal before the administrative court. This recourse must take the form of a petition signed by a court lawyer within 3 months from the notification of the decision.

Within the same period of time, the company might challenge the decision of ODL by introducing a non-contentious appeal of the decision of ODL. To do so, the company has to send a registered letter to ODL in which it has to present the facts and its claims and add all documents it deems useful.

In the event of a non-contentious appeal, the time limit for introducing a legal appeal before the administrative court is suspended. If within three months from the introduction of the non-contentious appeal, a new decision is made or if no decision is made, a new period of three months to introduce the legal appeal before the administrative court begins to run.

The company might also introduce a complaint with the Mediator – Ombudsman. This complaint does not interrupt or suspend the legal deadlines for non-contentious and legal appeals. The mediator cannot change the decision taken, but will intervene with ODL to find an amicable agreement.